Satisfied or Loyal Legal Clients - Whaddya Got?

One of my clients has 100% satisfaction as his

objective.

I've told him it's not good enough.

Why?

Because satisfaction is a given. But it's loyalty that counts.

What's the difference?

Well...my wife may be satisfied...but I prefer her to be loyal...
(Geddit?)

So what's the sign that your clients are loyal?

A referral is the signal that your client is loyal.

If the client is paying you, great.

But it is not full loyalty until they begin referring clients to you.

The test for loyalty is;

Will the client do business with you again, and will the client refer others to you?

If loyalty = getting referrals

doesn’t it make sense to encourage them?

PS you can also swipe and deploy this - click on it

http://www.greatlegalmarketing.co.uk/di/247916