Killer Articles Are Just a Checklist Away.
I'm going to take a look at what
Great Legal Marketing members
do well over a few newsletters.
Because as far as I know you are
well ahead of the curve on legal marketing.
First up is a new member, Data Protection And IP Lawyer Pritchetts Law.
I like the way she writes this article with a good biography,
good sub-headings (for people like
me that scan the page) and
a good top ten list.
Here's the article link.
http://www.legalrss.co.uk/pritchettslaw/threat-of-500k-data-protection-fines-from-6-april-2010-stephanie-pritchett-releases-top-10-data-protection-compliance-tips
Pritchetts Law is run by Stephanie
Pritchett.
Too often I see boring articles, written
in leaglease that you can't send out
to a client base or as a press release.
Remember it's about leveraging all your
marketing to get the maximum return.
Here's my expert guide to article writing - click here
Which means anything you write or record
should be able to go out to at least 5 different
channels...e.g. local paper/radio/client base/
chamber of commerce/partners.
Next up...
Andrew Woolley's http://www.family-lawfirm.co.uk
and how they get business nationwide...
And if you see any great examples out there
please let me know.
PS
If you don't have a Data Protection
and Privacy lawyer but your clients
want this service...get in touch with Stephanie.
(hint...a way for you to make more money without
doing the work).
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