Write To All Your Clients Who Have Wills

I saw that Certainty, the central wills registration service, is helping with some legal marketing ideas to existing clients. They do this by providing suggested letters to send out to the list of clients you have. I don't know too much about the service but what I do like is this;

Take the first 50 clients in your Wills list.
Write to them saying you want to register their Will with Certainty.
Ask them if there is any update they want.
And crucially, ask them if they want a LPA or anything else from you.

AND

CAN THEY REFER YOU TO A FAMILY MEMBER WITH THE SPECIAL OFFER?

And when you have done the first 50, try the next 50 making changes to the letter according to results from the first. It's affordable, it's doable, and it's profitable. An easy way for any solicitor to make a lot more money. And you don't need a legal marketing consultant to show you how to post a letter - do you?