Can Michael Jackson Help Your Marketing?
The media circus over Michael Jackson's estate, final wishes, guardianship of his children has made will international news. If Jackson has died intestate it's a disaster for his children.
How can you help avoid this disaster for married couples?
Get a story into your local media and set yourself up as the expert on wills.
Use the "news" i.e. the conversation going on in people's heads, to get your law firm in to their head as the solution.
Even if you just write to all your existing clients with the Jackson story you are going to get codicils and other wills by referral. And what's it going to cost? A few pounds on letters sent out. And 20 minutes to write a press release or be on the phone for the local radio.
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