Do You Innovate Enough?

Would you have thought that a handheld fan that dispenses mosquito repellent would be a hit product?

Innovation is important. When you get a headstart on a product that people want you attack a "blue ocean". Rather than swimming with sharks, cutting up an existing "red ocean" and trying to win marketshare, you get a clear run.

Is there a blue ocean for you? What can you tap into among your prospective customers that they are crying out for? Is there another industry that does something you can adapt? Gift vouchers, subscriptions, Will-While-U-Wait, buy one get one free, late night opening, can any of these be applied?

Skype video calls, twitter, text messaging, voice broadcasting - can these help you?

Think about how you can swipe and deploy things so you can get better at marketing your law firm.