Great Legal Marketing

Lawyers Doing So Well They Can Waste Money

If you go to Google.com and you type in "accident lawyer" you'll find a few firms that are using Google adwords. These are the classified adverts that you pay only when someone clicks. So far, so good. But if you are one of these firms you really want to know the conversion rate of the advert and not just how many clicks you get. I called one law firm today, (I'll tell you who if you mail me) to tell them that they can use something called dynamic numbers on their website which will enable them to tell not just who clicked on their Google ad, but also who and how many called.

The gentleman I talked to would not invest 30 seconds of his time on listening to the information. If he is paying £20 per click he could be getting a bill from Google for £100 a week without receiving any calls.

So why didn't he even want to know there could be a better way?

The answer is that many law firms lack diversity. And I am talking about diversity of being exposed to many different type of people, methods, cultures and systems. The more exposed to diversity you are the more willing you are to see things in a different light, and the more likely you are to come up with the right solution.

Embrace diversity. And if you are the chap from R********* all you had to do was say that you were fascinated by new ideas and you'd love to hear about something that could make massive efficiency gains, please put it in writing.

PS don't click on accident lawyer adverts on Google, it'll cost them an arm and a leg!!