Wednesday, 10 June 2009

Have You Analysed Your Website?

Sometimes we don't challenge experts because we don't know enough.
Sometimes not knowing is great - because it means that you can ask things
someone who is in the thick of it wouldn't ask. Take websites. You have one.
Who runs it? Maybe it's your IT guy. Maybe an agency. Maybe a partner.

Have you ever wondered if it could do any better at bringing in leads?

There's a tool that I have used recently http://www.freewebsubmission.com which looks at your website and tells you how "good looking" it is to search engines.

It seems like a good tool to give you the chance to challenge the person who runs your website. Becase if you analyse your site and you see it's not good looking enough ( I mean functional for the Google Robots rather than cosmetic) then you can now ask "What are you going to do about it."

Because a lot of Partners never really challenge the website guy. But they should.
It's a major marketing channel. And it has to work its butt off for you. A little bit of knowledge is a dangerous thing. Mainly for the status quo in legal marketing. Enjoy taking a few risks.

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