How Much Do You Know About Your Performance? Is there any firm out there that knows its conversion rate for enquiries turning into a client? For every member of staff? And systematically measures this? And then uses the findings to improve everyone's performance by sharing best practise? And another thought just popped into my mind.
Because anyone can do that. If they want to.
Why don't non-competing firms set up a mastermind group for best practise in marketing? Because the bigger the crowd the more likely you are to come up with the right solution. And I don't just mean non-competing law firms. Because you want people outside law to give you ideas. That's where you'll get some real value.
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