Wednesday, 3 March 2010

How Fast Or Free Is A Great Guarantee

I was with Estate Agents and solicitors yesterday.

After some really great brainstorming a promotion 20 years

old was dusted down and spruced up for 2010.

"Sell Your House in 10 Weeks Or Less

With Us Or You'll Pay Nothing When We Do".


It's a sellers market. So this is not going to cause too many problems

for the Estate Agent.

But offering a guarantee makes it much
easier for a client

to make a decision about which agent to go to.

Because people are scared of making mistakes. Especially with

important and big things. Like selling a house.

Dominos make it with pizza, (delivered in 30

minutes or your money back).


What guarantees can you give that reverse the

risk for the buyer and make it easy to decide

to pick you?


Here's more on guarantees.

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