How Fast Or Free Is A Great Guarantee
I was with Estate Agents and solicitors yesterday.
After some really great brainstorming a promotion 20 years
old was dusted down and spruced up for 2010.
"Sell Your House in 10 Weeks Or Less
With Us Or You'll Pay Nothing When We Do".
It's a sellers market. So this is not going to cause too many problems
for the Estate Agent.
But offering a guarantee makes it much easier for a client
to make a decision about which agent to go to.
Because people are scared of making mistakes. Especially with
important and big things. Like selling a house.
Dominos make it with pizza, (delivered in 30
minutes or your money back).
What guarantees can you give that reverse the
risk for the buyer and make it easy to decide
to pick you?
Here's more on guarantees.
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