Be a Nosey Neighbour and Spy on your Law Firm Competitors.
It's a good idea to spy on your competitors.
They may have a good idea you can swipe. Or maybe they are doing
something that you can draw attention to and compare
your own services to, (favourably using compare and contrast).
Imagine having the spying automated for you.
And fast news coming back from the trenches of law firm marketing.
.
The quicker you know what other law firms are up to the
quicker you can react.
(And profit).
Here's a great weapon that helps
spy on your competition.
This service is www.ChangeDetection.com
It's not complicated.
Type in the web page address you want to monitor
and the email address to send alerts to.
For example a rival solicitors news page or
www.GreatLegalMarketing.co.uk
You can customise what changes you want reported
on the page versus only major changes etc.
You can review the changes that
were made because it highlights them.
I use this tool (along with Google Alerts) to help keep an
eye out for relevant changes online. (Including whether
my clients do their homework!)
Who do you want to spy on...?
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