Wednesday, 27 January 2010

Get Testimonials Agreed Before You Start Work

Sometimes it is difficult for lawyers to talk money in testimonials

but testimonials can demonstrate the solution to problems.



What is the result that has been achieved?



“I got my dream home because Sarah kicked ass!”



That’s a result testimonial because getting your dream

home is as important as a corporate client completing a

7 million pound deal.

You can get a testimonial agreed before you start working with someone.


Simply state,


”We’ve got a testimonial scheme in place where our legal clients give us a testimonial when we have completed the job. 90% of people are happy to give us a testimonial.


When we do your work successfully will that be ok with you to give us a testimonial for our law firm?"


90% of people say yes. And that's important.


Because Testimonials are Social Proof you are great.


USE THEM IN YOUR LEGAL MARKETING!

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