Marketing for Lawyers Isn't a Dirty Word

Some lawyers think that marketing is a dirty word.

They think it’s a bit distasteful. That we “don’t do things that way.”

Which is wrong. (And you know it ;-)

Because marketing can be a matter of life or death.

Think I’m overplaying it?

Consider the marketing that a charity like Save The Children engages in.

If they market well, they make more money. And they save lives.

If they get it wrong, fewer children are saved.

If you are marketing ethically

it is the right thing to do and profitable.

And that’s what you should be thinking when you market.

What are you doing that is good. How are you helping?

What problems are you solving?

And if you get great at marketing yourself wouldn’t it

be great to have lots more customers and be able to donate

a little bit to charity yourself?

What about getting involved in the free Wills scheme for over 50's?

http://www.icr.ac.uk/support_us/help_us_in_your_will/will_for_free/index.shtml

Remember probate comes from Wills...

If you know which charities your

clients support? (hint...hint...more reciprococity)

you're on to a win -win. So make it systematic to find out.

Remember the key psychology behind things like this?

http://www.greatlegalmarketing.co.uk/sitedata/Misc/Psychology-GreatLegalMarke.pdf