Do You Build Rapport Personally And For Your Law Firm?

Newsletters members got this first. (Hint hint).



Find today's newsletter article on Rapport for solicitors here



And maybe refresh with Do People Like You? That's here.

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You Can't Rely On Word Of Mouth Anymore.

Why You Must Be First Choice On The Internet If You Want To Grow Your Solicitor Business.

As if you didn’t know. People are going to find you online and buy your services.

If they can find your law firm, like you and trust you.

And it’s not just me that says it.

A YouGov poll of 2,266 people commissioned by online solicitor directory legallybetter.com revealed that personal recommendation remains by far the most favoured method of choosing a solicitor.

But the internet is playing an increasingly important role in assisting consumers to choose a law firm.

• 21% of those polled said they would use internet search


• 20% said they would use websites with independent consumer ratings of law firms’ quality of services.


• 10% said they would use specialist web directories of solicitors


• 4% said they would ask their contacts on social networking sites such as Facebook

The survey found that men were slightly more likely than women to use the internet to find a solicitor.

Personal recommendation still results in people checking you out online. So it’s a must to get a

Winning Internet Strategy! ‘Nuff said – time for action.

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Be a Nosey Neighbour and Spy on your Law Firm Competitors.

It's a good idea to spy on your competitors.



They may have a good idea you can swipe. Or maybe they are doing

something that you can draw attention to and compare

your own services to, (favourably using compare and contrast).



Imagine having the spying automated for you.



And fast news coming back from the trenches of law firm marketing.

.

The quicker you know what other law firms are up to the

quicker you can react.



(And profit).



Here's a great weapon that helps

spy on your competition.



This service is www.ChangeDetection.com



It's not complicated.



Type in the web page address you want to monitor

and the email address to send alerts to.



For example a rival solicitors news page or

www.GreatLegalMarketing.co.uk



You can customise what changes you want reported

on the page versus only major changes etc.



You can review the changes that

were made because it highlights them.



I use this tool (along with Google Alerts) to help keep an

eye out for relevant changes online. (Including whether

my clients do their homework!)



Who do you want to spy on...?

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Be an Expert and Grab Celebrity Status For Your Law Firm

How are you getting on becoming the expert in your niche?



Are you writing, speaking, delivering expertise to an audience

that is turning you into a brand online and offline?



Here's a piece I wrote in Navigator Magazine.



This gets me in front of 200 law firms. If they like

what they read, they might visit this website.



And join in so that I can build a relationship with them.



Do you have a list of publications and groups

that you are systematically targetting so you can become

known as the expert in your field?



Remember it's about who knows you, not who you know.



How you can do it is in the article - get it here

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Sole Practioner Builds Business On Google

One of my clients has steadily been building his business

for conveyancing and HIPS via Google searches.



Read about what he recommends other sole practitioners

do in the latest "SOLO" Sole Practitioners magazine.



Here's a copy. (PS his article is on page 9).

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The "Little And Often" Referrals System

The "Little and Often" System.



Referrals are the best ways to grow any law firm.



You know this already.



So how do you boost

your referrals?



The answer is...



Create a system to make

consistent deposits into clients'

"emotional bank account."



The Emotional "Bank Account"



Stephen Covey, author of the Seven Habits of Highly Effective People,

created the concept of the

emotional bank account.



Everyone has an emotional bank account.



You have an emotional bank account.



I have an emotional bank account.



An emotional bank account is how somebody

feels about YOU.



It's similar to a real bank account.

you can you can make deposits or

withdrawals from it.



If I create a POSITIVE interaction with

you I am making a deposit to your

emotional bank account.



If I create NEGATIVE interactions with

you I am making a withdrawal from your

emotional bank account.



So Here's the BIG SECRET.



Create as many positive interactions

with your clients as you

can, as frequently as you can!



When you do this, people will be ready,

willing and happy to help whenever

you ask for it.



So here's what you need to do...



CREATE A SYSTEM that consistently makes

deposits into your clients

emotional bank account.



The Key Element of the Formula



When you're making consistent

deposits you need to do one more thing.



You need to REMIND people how important

referrals are to you and your business.



Reminding is a softer form of asking for

referrals.



When remind people about

about how important referrals are to

your business, they'll start sending

them to you...in a BIG way!



So here's the formula...



DEPOSIT -> DEPOSIT -> DEPOSIT -> REMIND



Make at least 3 deposits and then make 1

reminder withdrawal.



Geddit?



To remind yourself of how to ask for

a referral to get more clients for your law firm

go here



and to make deposits check out this.

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Get A Google Listing Right Or Suffer The Consequences

If a law firm doesn't monitor it's Google Local information

then there could be a problem. One of invisibility. Make

it a weekly task to check your Google Local listing.



Watch this video so your law firm doesn't disappear.



Here's the video.

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How Solicitors Can Siphon Off Traffic From You Tube

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Tesco have Estate Agents Panicking - Lawyers Next?

I am not an Estate agent but I do help some of them with marketing.

So the launch of ISold from Tesco is of interest.



And if affects your Estate Agent partners so you should keep up.



My question of any agent or Tesco is...



Why should I sell my property through you?



If you can answer this question and prove your answer

is the solution to my problem you get my business.



I think that Tesco will say.



"Tesco is the only Estate Agent

company that can market your property to 10 million

of our own customers, in store, online and in the

local newspapers for less than the price of your

household insurance and you only pay a success

fee that is 1/4 that of the average estate agent,

saving you enough to fund your holiday".



My Estate Agent answer may be;



"Butler's is the only agency where ready and willing buyers

PAY to receive information on properties exactly like yours

BEFORE they are advertised."



Buyers who have paid to get details fast will bid the price

up on my house and I will get a better price for my property and

it will sell fast - saving me two months of my life.



And that is invaluable.



it goes to the heart of how you are unique and express your difference.

Read more...

How Fast Or Free Is A Great Guarantee

I was with Estate Agents and solicitors yesterday.

After some really great brainstorming a promotion 20 years

old was dusted down and spruced up for 2010.

"Sell Your House in 10 Weeks Or Less

With Us Or You'll Pay Nothing When We Do".

It's a sellers market. So this is not going to cause too many problems

for the Estate Agent.

But offering a guarantee makes it much easier for a client

to make a decision about which agent to go to.

Because people are scared of making mistakes. Especially with

important and big things. Like selling a house.

Dominos make it with pizza, (delivered in 30

minutes or your money back).


What guarantees can you give that reverse the

risk for the buyer and make it easy to decide

to pick you?

Here's more on guarantees.

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