Guarantees Win Business for Law Firms.

One of the problems buyers have is choosing.

Because choosing a law firm means you might get the choice wrong.

And people are worried about making mistakes. That's natural.

Everything you can do to prevent someone making a mistake in choosing
you will help you get more clients. Testimonials (Social Proof), Referrals, (Trust)
Chambers/Lexcel (Authority) all help.

And so do guarantees. The bigger the guarantee the less risk there is for someone to get it wrong by choosing your solicitors firm.

So it's great to see one of the best marketed firms, Bonnalack and Bishop


using a guarantee with commercial litigation. Tim Bishop, who runs the firm, is more entreprenuer than lawyer. He has taken a marketing-focussed approach to his firm. It's one you can swipe and deploy a number of ideas from.

What guarantees can you make to get more people to choose your law firm?

For more on guarantees and marketing law firms click here.