Solicitors Market With The News

Here's something you can swipe and deploy
from last week.

It's a good example of how to combine
current news..i.e. recession with legal service i.e. divorce
and come up with an angle the local media like...

(remember local media like "if it bleeds it leads" stories.

You can easily rewrite this in about 20 minutes and email
it to your local newspaper and BBC local radio station.

Once you've got one story in - keep 'em coming
and pretty soon you'll be the legal expert for your town.

Why is it good to be the expert? Check this out.

http://www.greatlegalmarketing.co.uk/sitedata/Misc/How-To-Position-Yourself-A.pdf

Here's the story... below.


http://www.businessdorset.co.uk/90721/8247183

Cheer up! Things may be bad but at least it's a good time to get a divorce

Now could be the time for entrepreneurs to get divorced.

That’s the unusual advice from Ianthe Slinger, head of the family team at Letchers Solicitors in Ringwood, who says that the poor economic climate means that it’s cheaper for people who are in an unhappy marriage and who run their own businesses to untie the knot.

“If you’re going to get divorced, now is the time to do it – any divorce lawyer will tell you that,” said Ianthe, who read law at Cambridge and specialises in financial settlements for business people.

“If you’re a businessman with property, prices are down, borrowing is difficult – you’re more likely to keep your business. It’s an asset. If there is no value the wife cannot have it. If it has value who will buy it and how will they finance the purchase?” asked Ianthe.

Pointing out the financial benefits, she explained: “The court will look at income generating rather than value. When a husband wants to get divorced the wife looks to take half his business. But she will get maintenance. She can’t have both. This scenario happens in this economic climate.

“If a husband says his income is lower than it actually is then a judge will say sell the business.”

She added: “I open two to three cases a week – I have done 60 to 70 divorces so far this year.”

Ianthe, who has been practising for 11 years, trained in Salisbury and then became a partner at Frettens in Christchurch.

She says that in recent years the introduction of collaborative law “where people get round a table” combined with mediation have helped lower the cost of a traditionally expensive divorce.

____________________________________________________________________________

And if you can't think of ways to combine stories then get
creative with this article...http://www.greatlegalmarketing.co.uk/Ideas_For_Marketing_Legal_Companies

Or just buy Michael Michalko's Thinkertoys book