October 8th - Do You Have A Reason To Communicate?

Have you ever seen Disney's Jungle Book?
Do you know the bit where the three vultures
are sitting on a tree, just waiting for something to happen

"What we gonna do?" says one.

"I dunno, what we gonna do?" says the other.

And so it goes on until Shere Khan arrives on the scene...

Sometimes you want a reason for "what you're gonna do."

Or what you have to say.

This is where a promotion from a company selling
server space caught my eye. See it here.

It's based on the clocks going back on October 25th.
It's usually an excuse for an hour lie in but Rackspace
are using this annual event as a promotion.

And this made me think.

"Charities benefit from crazy clock rules as
law firm donates hour to good causes."

"Solicitor uses time machine to give over 65's free Wills"

"We've donated our lie in to our clients.
We'd rather help you than have breakfast in bed."

How many events are there a year that you can use to
market your legal services for PR, marketing to your
existing clients and generally creating a USP for your firm?

National Lottery, Halloween, Xmas, New Year,
Wimbledon, X Factor, Strictly Come Dancing...

It's all about using the rising tide of what's
going on, and benefiting from free publicity
for your law firm to grow faster than anyone else.