Sunday 21 March 2010

Be a Nosey Neighbour and Spy on your Law Firm Competitors.

It's a good idea to spy on your competitors.



They may
have a good idea you can swipe. Or maybe they are doing

something that you can draw attention to and compare

your own services to, (favourably using compare and contrast).



Imagine having the spying automated for you.



And fast news coming back from the trenches of law firm marketing.

.


The quicker you know what other law firms are up to the

quicker you can react.




(And profit).




Here's a great weapon that helps

spy on your competition.



This service is www.ChangeDetection.com



It's not complicated.



Type in the web page address you want to monitor

and the email address to send alerts to.



For example a rival solicitors news page or

www.GreatLegalMarketing.co.uk



You can customise what changes you want reported

on the page versus only major changes etc.




You can review the changes that

were made because it highlights them.



I use this tool (along with Google Alerts) to help keep an

eye out for relevant changes online. (Including whether

my clients do their homework!)



Who do you want to spy on...?

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