September 29th - Halifax Legal Target Great Legal Marketing Owner

Sounds a bit sinister? Well I guess it could be.

Because when I opened my inbox this morning
someone from Halifax was trying to sell me a Will.

And do you know what?
I've wanted to get one for the last 5 years...
so now maybe the time is right.

Some of the lessons to be learnt from their approach
are; communicate, an offer, that's clear and beneficial,
make it personalised and....let's see if they continue to market it -
because the sequence is everything...

Would I use their service?

Would their email and website suck me into and make me buy?

Click to see the video o see what I think.