September 24 - 3 Million Wills Written

Oh yes. He's gone and done it.
Partnered up with a great organisation.
That will do his company no end of good.
And it didn't cost him a penny.

And not only has he done it with Oxfam but he's
also got the BMA and Breast Cancer Care.

Access to 3 million people and 500 transactions a month.

There are probably other law firms out there doing the same thing.

I hope so.

Alan is one of the people who gets the
Great Legal Marketing email newsletters.

But I bet he's also someone that does something with them.

Do you?

Alan gave me permission to let everyone know about this deal.

I wanted to ask his permission because he's got a system
that is very valuable.

And it can easily be copied.

In fact, the idea of marketing partners is very old.

The only way it has remained a secret is because of the knowing-doing gap.

You know you should do it.
But you don't do it.

And there are always so many reasons, (excuses) not to.

Aren't there?

Don't say I didn't mention partner marketing for
solicitors to you...it's been here all along.

Remember "if it's not your job, then maybe it's your opportunity?"

And Alan, if you're reading this,
buy yourself a present. A DVD,
a nice restaurant meal, oh..and happy birthday.