Be an Expert and Grab Celebrity Status For Your Law Firm

How are you getting on becoming the expert in your niche?



Are you writing, speaking, delivering expertise to an audience

that is turning you into a brand online and offline?



Here's a piece I wrote in Navigator Magazine.



This gets me in front of 200 law firms. If they like

what they read, they might visit this website.



And join in so that I can build a relationship with them.



Do you have a list of publications and groups

that you are systematically targetting so you can become

known as the expert in your field?



Remember it's about who knows you, not who you know.



How you can do it is in the article - get it here

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Sole Practioner Builds Business On Google

One of my clients has steadily been building his business

for conveyancing and HIPS via Google searches.



Read about what he recommends other sole practitioners

do in the latest "SOLO" Sole Practitioners magazine.



Here's a copy. (PS his article is on page 9).

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The "Little And Often" Referrals System

The "Little and Often" System.



Referrals are the best ways to grow any law firm.



You know this already.



So how do you boost

your referrals?



The answer is...



Create a system to make

consistent deposits into clients'

"emotional bank account."



The Emotional "Bank Account"



Stephen Covey, author of the Seven Habits of Highly Effective People,

created the concept of the

emotional bank account.



Everyone has an emotional bank account.



You have an emotional bank account.



I have an emotional bank account.



An emotional bank account is how somebody

feels about YOU.



It's similar to a real bank account.

you can you can make deposits or

withdrawals from it.



If I create a POSITIVE interaction with

you I am making a deposit to your

emotional bank account.



If I create NEGATIVE interactions with

you I am making a withdrawal from your

emotional bank account.



So Here's the BIG SECRET.



Create as many positive interactions

with your clients as you

can, as frequently as you can!



When you do this, people will be ready,

willing and happy to help whenever

you ask for it.



So here's what you need to do...



CREATE A SYSTEM that consistently makes

deposits into your clients

emotional bank account.



The Key Element of the Formula



When you're making consistent

deposits you need to do one more thing.



You need to REMIND people how important

referrals are to you and your business.



Reminding is a softer form of asking for

referrals.



When remind people about

about how important referrals are to

your business, they'll start sending

them to you...in a BIG way!



So here's the formula...



DEPOSIT -> DEPOSIT -> DEPOSIT -> REMIND



Make at least 3 deposits and then make 1

reminder withdrawal.



Geddit?



To remind yourself of how to ask for

a referral to get more clients for your law firm

go here



and to make deposits check out this.

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Get A Google Listing Right Or Suffer The Consequences

If a law firm doesn't monitor it's Google Local information

then there could be a problem. One of invisibility. Make

it a weekly task to check your Google Local listing.



Watch this video so your law firm doesn't disappear.



Here's the video.

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How Solicitors Can Siphon Off Traffic From You Tube

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Tesco have Estate Agents Panicking - Lawyers Next?

I am not an Estate agent but I do help some of them with marketing.

So the launch of ISold from Tesco is of interest.



And if affects your Estate Agent partners so you should keep up.



My question of any agent or Tesco is...



Why should I sell my property through you?



If you can answer this question and prove your answer

is the solution to my problem you get my business.



I think that Tesco will say.



"Tesco is the only Estate Agent

company that can market your property to 10 million

of our own customers, in store, online and in the

local newspapers for less than the price of your

household insurance and you only pay a success

fee that is 1/4 that of the average estate agent,

saving you enough to fund your holiday".



My Estate Agent answer may be;



"Butler's is the only agency where ready and willing buyers

PAY to receive information on properties exactly like yours

BEFORE they are advertised."



Buyers who have paid to get details fast will bid the price

up on my house and I will get a better price for my property and

it will sell fast - saving me two months of my life.



And that is invaluable.



it goes to the heart of how you are unique and express your difference.

Read more...

How Fast Or Free Is A Great Guarantee

I was with Estate Agents and solicitors yesterday.

After some really great brainstorming a promotion 20 years

old was dusted down and spruced up for 2010.

"Sell Your House in 10 Weeks Or Less

With Us Or You'll Pay Nothing When We Do".

It's a sellers market. So this is not going to cause too many problems

for the Estate Agent.

But offering a guarantee makes it much easier for a client

to make a decision about which agent to go to.

Because people are scared of making mistakes. Especially with

important and big things. Like selling a house.

Dominos make it with pizza, (delivered in 30

minutes or your money back).


What guarantees can you give that reverse the

risk for the buyer and make it easy to decide

to pick you?

Here's more on guarantees.

Read more...

I Watched Television About Solicitors Last Night.

I don't really watch much television.

(It doesn't teach me much)



But last night on Channel 4 I watched

Scams, Claims and Compensation Games.



It was about personal injury lawyers and their battles

with councils, razor manufactures and others.



One thing I picked up on was a law firm that

sponsored the appointment cards at the local
accident and emergency. A great legal marketing
idea.



This TV show was watch by millions.



It's will bring awareness

of personal injury claim possibilities

to many people.



So if you handle personal

injury claims, revamp an article ,

send it out to local/regional media owners and offer

yourself up as an expert.



And think about using tabloid style headlines

in your articles like Scams, Claims and Compensation

Games - because more people read tabloids.



Remember I mentioned getting partnerships

with car accident repair firms? Same idea as the

hospitals....(scroll down, you'll find it).



And when you are looking at converting prospects

to clients for personal injury claims think visual.



People want to know how much they might get.



Here's two ways you can show them.



Personal injury marketing pic one

Personal injury marketing pic two

Read more...

Can You Make It Easy To Buy From You?

Andrews Estate Agents have gone and bundled their commission

HIP and Conveyancing partners into one easy payment.



It means that for 2% commission with the agent you get the whole package.



It makes it easy for the house seller to deal with one company. And

with a little bit of a twist, such as a "no fee if we don't sell" it could

be a winner for Andrews in a market where there is little differentiation.



Check out the all in one package.



Can you do this with your products and partners?

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Do You Have Loyal Clients Or Satisfied Clients?

A quick quiz question. Choose one right answer.

You know you are building loyalty with a client when:

A. Your client wants to know more about your service.

B. Your client refers other clients to you.

C. Your client places orders with you only.

D. Your client will always take your call.

The correct answer is right here

Read more...

Check Out My "How To Use Twitter For Lawyers Report

Get it right here. And a recap; What's your answer to the question,

"Why Should I Choose Your Law Firm?." Need help? Check this out.

Read more...

Check Out My "How To Use Twitter For Lawyers Report

Get it right here. And a recap; What's your answer to the question,



"Why Should I Choose Your Law Firm?." Need help? Check this out.

Read more...

You Can Do The Same Videos For Free

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Solicitors Get Google Traffic Fast From Twitter

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Google Buzz - Is It For Law Firms?

Google have launched another product called Buzz.



And you want to know about it. Why?



Because social media is not just about staying

in touch with friends.



It's a great way to share information. Which shows

your expertise. Which gets you prospects. More on this here.



Especially when Google offers recommended

Buzz's to people you may like to have as clients.



And Social media affects Search Engine Optimisation

(how you are found online).



I can't predict where Google Buzz will end up

or how you can use it - you'll find your own way.



But if you don't have a company gmail account

then you should probably get one so that you can

use Buzz when you want to/figured out how.



Buzz works through GMail - Google's email service.



A Gmail account for a law firm is something like; cluttoncox@gmail.com



(If you haven't got a personal gmail account you should

also get one in your name, along with Twitter, Skype and Facebook

in your name.)



You can see a video about Buzz right here



Feb 10th - Let Others Say It For You




Social Bookmarking

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