A quick quiz question. Choose one right answer.
You know you are building loyalty with a client when:
A. Your client wants to know more about your service.
B. Your client refers other clients to you.
C. Your client places orders with you only.
D. Your client will always take your call.
The correct answer is right here
Read more...Get it right here. And a recap; What's your answer to the question,
"Why Should I Choose Your Law Firm?." Need help? Check this out.
Get it right here. And a recap; What's your answer to the question,
"Why Should I Choose Your Law Firm?." Need help? Check this out.
Google have launched another product called Buzz.
And you want to know about it. Why?
Because social media is not just about staying
in touch with friends.
It's a great way to share information. Which shows
your expertise. Which gets you prospects. More on this here.
Especially when Google offers recommended
Buzz's to people you may like to have as clients.
And Social media affects Search Engine Optimisation
(how you are found online).
I can't predict where Google Buzz will end up
or how you can use it - you'll find your own way.
But if you don't have a company gmail account
then you should probably get one so that you can
use Buzz when you want to/figured out how.
Buzz works through GMail - Google's email service.
A Gmail account for a law firm is something like; cluttoncox@gmail.com
(If you haven't got a personal gmail account you should
also get one in your name, along with Twitter, Skype and Facebook
in your name.)
You can see a video about Buzz right here
Feb 10th - Let Others Say It For You
Social Bookmarking
Let me ask you,
“Has your doctor ever called you at lunchtime asking if you are ok and recommending treatment for flu?”
No, because Doctors don’t prospect.
They don’t waste their time trying to second
guess that you may need treatment on a
particular day and that what they have is the cure.
You go to the doctor when you are sick.
You go to the doctor because he’s the expert,
you trust him and you know where to find him
when you need him most.
“A flower does not chase the bee.”
Which is why you must download and read my
report on How to Position Yourself As a Legal Expert.
You can get it right here.
How to prevent change...
We know that in times of crisis people cling to the most familiar.
But doing the same thing over and over and expecting different results is said to be akin to madness.
So what’s stopping you making changes to the way your law firm does its marketing?
Limited Vision?
Many people are limiting their vision because they see the condition of themarket, the economy and legal reform as insurmountable. In other words, “I can’t change the system.”
Always Adapting?
There’s plenty of advice telling you what to do and how to be successful.
But what you find is that most of it says you have to do it within the structures and rules that already exist.
This just serves to retain the status quo.
Thinking about Yourself?
The more that you think about yourself the more you become pre-occupied.
No matter how much you change yourself you can’t change anything without the structure changing with you.
Being realistic?
Phrases such as “that’s just the way it is” perpetuate the structure you have.
You may be called naive or unrealistic.
These are phrases to dismiss what you want to do.
Too Rational?
It’s easy for those who profit to defend the past. And it’s easy to say that you can only work and make changes if you do so from “within the system.”
Rationalising your actions like this means that only limited changes will be “allowed” to happen.
Whether employed deliberately or not, these mechanisms are designed to prevent change.
And if change is what you want to grow your law firm, dismantling these mechanisms is important.
You must also avoid replacing them with similar barriers to change.
Shoosmiths new website Access Legal is one to take a look at.
You should probably swipe and deploy most of the stuff they have done.
Although you may slim down the content for a smaller firm.
And don't forget you can put it in other formats like audio and video
or even diagrams.
(Here are my comments on video)
It'll be interesting to see how they promote this site.
Will it get to page one of the search engines for Conveyancing, Wills etc?
The great thing is that much of conveyancing/Wills is local based search.
And there is nothing stopping you from being number one locally.
So when you look at this site don't despair. Take the good ideas,
put them to use on your site and do everything you can to be
number one locally. Get the Google local for lawyers report here.
More marketing videos are here..
Sometimes it is difficult for lawyers to talk money in testimonials
but testimonials can demonstrate the solution to problems.
What is the result that has been achieved?
“I got my dream home because Sarah kicked ass!”
That’s a result testimonial because getting your dream
home is as important as a corporate client completing a
7 million pound deal.
You can get a testimonial agreed before you start working with someone.
Simply state,
”We’ve got a testimonial scheme in place where our legal clients give us a testimonial when we have completed the job. 90% of people are happy to give us a testimonial.
When we do your work successfully will that be ok with you to give us a testimonial for our law firm?"
90% of people say yes. And that's important.
Because Testimonials are Social Proof you are great.
USE THEM IN YOUR LEGAL MARKETING!
People buy for emotional reasons.
And justify it by logic.
Psychology plays an important role in emotions.
The fear of missing out is a major factor in decision-making.
Check out this video to see how Ryanair and Russell Brunson use it.
You can get more on psychology and selling with my
Resource Report on Psychology for Selling right here
20th January - Legal Services Video Marketing
I send an email to newsletter subscribers and you want more!
Check out the Google search results for Solicitors in Reading.
Field Seymour Parkes are second in the organic listings (FREE)
and also on the Google Local search results. (Get my Google Resource Report For Legal Marketing Services here)
They have put videos on their site and this has helped them
increase website visits by 1000% Why?
Because one year ago they were not on page one of Google.
So they may as well not have existed for 70% of internet
searchers..
Billions of videos are being watched online. People find it easier
to watch and listen than to read. (Shame but true).
Are you getting yourself top Google rankings and more enquiries
from video marketing?
If not, you are leaving money out there
that others are taking from you.
TGI Friday
Here's an inspiring video as lawyers head into the week end..
Todd Davis, the CEO of Lifelock,
plastered his social security number on the
top of his web site (it's 457-55-5462).
Journalists asked CEO's of other
"identity theft protection" firms to
give their social security numbers and they all said "no".
Lifelock gives you a $1 million insurance policy
against identity theft.
If your identity is ever stolen they'll spend
up to $1 million to correct it.
What guarantees can you give that makes it
a "no brainer" to buy your legal services?
Because in a cynical world, guarantees give people
the crutch they need "in case they make a mistake".
And a guarantee is another unique buying point for your law firm.
What are the greatest adverts you’ve ever seen?
The best adverts I’ve see are those for
“old people” in the Sunday papers.
For slippers, trousers and hearing aids.
With a picture, lots of detail and a coupon.
You may hate them. Or maybe not notice them.
But you should study them.
Why?
Because the fact they appear week after
week means that they are successful.
Because they are direct response
ads that make money.
“I cannot judge good advertising; it judges me.”
If the ad works—brings in orders, donations or
inquiries at the budgeted return on investment...
it's a good ad. If not, it’s bad..
I hate ads whose return on investment
can’t be measured.
Lots of solicitor firms are wasting their money.
If your law firms doesn't want to waste money use my
“Write an advert for your law firm that kicks butt guide”.
And remember when you do get an ad that works,
make sure that your phone lines are
ready for the calls!
Lots of solicitors are being made redundant.
And many law firms are closing.
And it comes as a surprise to many people
that work in these firms.
But it should not be a surprise.
Because all staff should know exactly
how their law firm is performing. And if
they don't they must find out.
As you live with the consequences
of decisions it’s essential that you
help make them.
And if you work for a law firm you must know
the basic financial facts if you are to have
any influence on the business.
Management that informs staff, educates
them and allows them to influence their
own futures is good management.
If you are the Parnter in charge, provide your staff
with the answers to questions.
As staff, ask these questions. (Cut and paste).
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