Law Firm Marketing Demands Guarantees

Todd Davis, the CEO of Lifelock,
plastered his social security number on the
top of his web site (it's 457-55-5462).

Journalists asked CEO's of other
"identity theft protection" firms to
give their social security numbers and they all said "no".

Lifelock gives you a $1 million insurance policy
against identity theft.

If your identity is ever stolen they'll spend
up to $1 million to correct it.

What guarantees can you give that makes it
a "no brainer" to buy your legal services?

Because in a cynical world, guarantees give people
the crutch they need "in case they make a mistake".

And a guarantee is another unique buying point for your law firm.