Thursday 21 October 2010

Yellow Pages Adverts For Solicitors - Make Them Great

You've heard the news about Pre-Nuptial agreements?

It's all over the place. Radio, TV, online.

If' I'm thinking of a pre-nup because of all the media
exposure and I type into Google

Prenup + Solicitors + YourTown

Would I get you?

It took me 7 minutes to swipe the story from the Telegraph,
rewrite it and put it on a law firm website.

It would probably take you about 10 minutes to do the same.
(or get someone else to do it for you).

Even better - do a video you might make it to page one on Google.

And then you can send it to the local media as a press release
too.

What get's me is that the highest ranking real solicitor for the Google
search pre nuptial agreement solicitors is none other than
Bishops Law...a subscriber to this newsletter.

This systematic use of big stories and putting a local spin on things
can really pay dividends. Google loves local and original content.

It takes a few minutes to do it as most of the hard work has been done
for you by journalists elsewhere.

Hope this helps...

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