Monday 6 July 2009

Children Of School Age? - Use The School Run To Market!

Joe Reevy, owner of Words4Business, told me a great idea today for legal marketing. So I'm pinching it to give to you ;-)

He said one of his clients has put a sign on his car that publicises his family law team. When the car is used on the school run it gets in front of 500 parents. Many of whom want a family law firm! And on Saturday's the family car is parked at Sainsbury's for a couple of hours during peak shopping periods. Easy hey?

Just use a trackable phone number on the magnetic panel you put on the car and you've got free leads coming in to your law firm. Why not supply all your staff with magnetic posters for their cars? You can have a team bonus for leads brought in each month. You can even get free magnetic panels from Vistaprint. Email me for a promotion that should give you them free!

And check out Joe's website because he makes doing newsletters really easy so that you can keep your herd intact and get more business at a fraction of the cost of other marketing. He's usually got a special deal for my visitors/newsletter friends you just have to ask. (The secret codeword is "free").

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