Mend Your Law Firm Marketing Bridges
Whenever I talk to a solicitor, listen in on calls or visit a law firm I find small inconsistencies or glaring problems which, if corrected, would lead to a lot more business.
In most cases, the owners or Partners simply leave the selling up to individuals.
They give them far too little coaching.
Your business has opportunities to do better.
When was the last time you tried to identify them and make changes to capitalise on them?
Let’s take phone calls. A lot of initial prospects phone a law firm.
They want to get a feel for the person they might consult with.
They might be asking for prices.
They might be comparing firms.
But I know 90% of owners don’t review how this phone call pans out.
How the solicitor puts the prospect into a liking-trusting-buying frame of mind.
Or not.
If you don’t have a systematic way of improving the way in which your prospects are converted on the phone then you have broken bridges to be built.
Try recording your calls and listening in. (I can arrange this for you)
Identify things that are said that work. And things that don’t.
The script you develop over time will be hugely valuable and powerful in getting you more business.
Go from converting 30% of leads to 80% at a higher rate?
Maybe.
And what would that mean for your business?
I've got a simple script that I have used in the past.
I use this to make sure I get what I want from a call...
If you want it let me know...
PS I write for The Negotiator Magazine and here's a page
you might want to look at - it has a list of questions you should know
the answer to http://www.greatlegalmarketing.co.uk/sitedata/Misc/neg-3.jpg
To make it bigger you should be able to click it.
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