Solicitors That Market Persistently Win Profitable Business
Thursday, 15th July. St Swithins Day. My birthday. Again. I'm taking one year off my age every year from now. So today I am 41. My mother phoned today of course. And told me... "If at first if you don’t succeed, try again." And that made me think... Persistency is one of the qualities you must have if you want to be great at marketing. Because although you are trying to create a marketing system which gives you predictable and profitable results it will take time, effort and testing to get you there. But don’t despair if your first efforts don’t pay off. Learn from them. Just as Thomas Edison said, “I got it wrong 9,999 times in trying to invent the lightbulb...but I learned from every failure.” The main thing about marketing is to know that just testing, tweaking and persisting in marketing will get results. And sometimes changing the positioning of your service or product can have dramatic effects. Which is another reason to try new things out. And inventing new products by amalgamating old products, or changing their name or offering them to a different niche. You might take heart from the fact that well-known brands such as Timex, Kleenex, Q-Tips, or 7UP haven’t always been successful... Testing is part of being committed to marketing. And marketing is about finding, getting, keeping and growing your clients. So why is it that very few solicitors firms are members of the University of Marketing Stickability? Remember most prospects have to hear about you, like you, and trust you even before they consider buying from you. And that takes time. One way of using time well is by persistently offering high quality information that allows prospects to make an informed choice. This will help you convert prospects to buyers. Some time ago I did a video about “marketing sequences” which is another way of saying persistent marketing. You can see those videos here. It’s still relevant. And it will always be relevant. Because most law firms give up after a couple of goes trying to sell. People don’t buy when you want to sell. They buy when you are ready. And you had better be top of their mind when that happens. One way of doing this automatically is by offering a free report on whatever subject interests your prospects. You get their email address and send a series of 5, 10, 20, or 50 emails with video explanations, testimonials, examples, offers , diagrams, recordings – a whole multi-media "preponderance of proof" that you are the right firm to solve the prospects problems. Too hard for others to do? You bet. Too hard if you’re not persistent? Golly gosh yes. Too hard for you to do...? Maybe. But if you want to be persistent with your prospects keep in touch with them with quality information... Just like me...;-) And if you got this far down congratulations on your persistency.
But it wasn't until he discovered that people were using his buds for different uses other than cleaning baby ears that he decided to change the name to "Q-Tips." After that, sales skyrocketed!
Posts
